Wednesday, October 8, 2008

Mythic Paint Campaign

Class: Consumer Behavior
Instructor: Dan Mascari
Creative Brief: Choose 3 global regions to launch a product. Create a marketing plan and 3 advertisements. Produce a presentation to defend why you chose the 3 markets and present to advertisements.










Fios Campaign

Class: Advertising Design
Instructor: Bill Corridori
Creative Brief: Create a campaign including one double page print spread, one page spread, billboard, and bus advertisement for Verizon Fios. The campaign should focus on the benefits of Fios over other cable tv providers.



AIGA Campaign

Class: Advertising Design
Instructor: Bill Corridori
Creative Brief: Create marketing mailer campaign for AIGA (American Institute of Graphic Arts) of Tampa. Focus on the overall benefits of joining AIGA in relation to the 5 target markets (the design professional, associate, student, faculty, and corporate).
I designed five 5x7 double sided mailers. The overall concept is that AIGA is the collective voice of the design community. The first image is the backside of each mailer.





Wednesday, September 3, 2008

Adobe Photoshop and Illustrator CS3- Tranquility Wellness Spa

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Client: Tranquility Wellness Spa

Creative Brief: (real-life project) Create one 4x5 full color print ad to be published in a magazine that is distributed in the Old Northeast neighborhood of St. Petersburg, FL.
Also, create one 5x2 grayscale ad to be published in an American Stage brochure at a fundraiser event in which the owner contributed a donation. Owner wanted to include therapies, address, website, phone number, tagline, name, and who the owner is.


Adobe Photoshop and Illustrator CS3- Peace Coffee

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Creative Brief: Choose a company to create a two double page print spread advertisement campaign.

Class: Fundamentals of Copywrite

Working with one other classmate, we decided to create a campaign for the Minneapolis based organic and fair trade certified coffee company called Peace Coffee. We focused one ad on the fact that Peace Coffee beans are fair trade certified and the other ad on the fact that Peace Coffee Beans are 100% organic.




Adobe Photoshop and Illustrator CS3- Welch's 100% Concord Grape Juice

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Creative Brief: Create one double page print spread advertisement for Welch's 100% Concord Grape Juice.

Class: Fundamentals of Copywrite

Adobe Photoshop and Illustrator CS3- Tampa Museum of Art

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Creative Brief: Create a campaign consisting of 2 double page print spreads and 2 billboards. Choose the company of your choice.

Class: Fundamentals of Copywrite

I worked in a team with two other people. We decided to choose The Tampa Museum of Art and focus on educating the public and creating excitement on their new opening.


Adobe Illustrator CS3 Skateboard Design


Creative Brief: Create designs for three skateboards.

I chose to create an artistic piece that is not only three individual pieces, but when put all together was one large piece. The theme is for a Tampa/Long Beach/Jamaica record company called Gwan Records. Each board represents a band. The large Lion of Judah is taken from a more simple logo that I designed for the company.


Class: Digital Illustration

Adobe InDesign CS3 Biographical Piece

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Creative Brief: Create a 10 page booklet of any size. The piece had to be biographical in nature but presented and written metaphorically. I told the story of my journey to Portland, Oregon and back through the use of poetry and image and is the size of a CD booklet.
Title: Vamoose: One Woman's Journey to the Pacific Northwest
Class: Digital Layout





Back page and Cover Page






Contents Page and Page Two




Page Three and Page Four




Page Five and Page Six



Page Seven and Page Eight

Saturday, July 5, 2008

Adobe InDesign CS3 Tabloid

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Creative Brief: Create a 10 page booklet in Adobe InDesign CS3.
Use the same style as a Gossip Tabloid while keeping the design classy and aesthetically pleasing. Any size or topic.
Actual size= 11x17 single page.
Topic- 2006 Team Mitsubishi Asia Pacific Rally
Class: Digital Layout