Wednesday, October 8, 2008

Mythic Paint Campaign

Class: Consumer Behavior
Instructor: Dan Mascari
Creative Brief: Choose 3 global regions to launch a product. Create a marketing plan and 3 advertisements. Produce a presentation to defend why you chose the 3 markets and present to advertisements.










Fios Campaign

Class: Advertising Design
Instructor: Bill Corridori
Creative Brief: Create a campaign including one double page print spread, one page spread, billboard, and bus advertisement for Verizon Fios. The campaign should focus on the benefits of Fios over other cable tv providers.



AIGA Campaign

Class: Advertising Design
Instructor: Bill Corridori
Creative Brief: Create marketing mailer campaign for AIGA (American Institute of Graphic Arts) of Tampa. Focus on the overall benefits of joining AIGA in relation to the 5 target markets (the design professional, associate, student, faculty, and corporate).
I designed five 5x7 double sided mailers. The overall concept is that AIGA is the collective voice of the design community. The first image is the backside of each mailer.